Singing for your sup-PR

This sounds an awful lot like the sort of thing our team did for Lulu over the past couple of years: a pitch-perfect example of unconventional PR from Yahoo in the form of a singing news program. "Yahoo! News to tilt to a lilt" (The Hollywood Reporter) [For the record, the Naked News was taken]

I suppose this stunt accomplishes the purpose of keeping Yahoo's name in the memetrackers as Google rolls out yet another set of powerful, free gizmos, but in the end Yahoo is never really short on buzz. They make, and have always made, very savvy acquisitions (Flickr, del.icio.us), and they associate themselves with terrific content. Where Yahoo! has failed and continues to fail is in delivering a better core product: search and advertising tools.